Giving away stuff or service for may seem like counterproductive at the first sight but dig a little deep and you’ll find how it works in your favor.
As soon as you start selling something a product or a service you’ll be amazed by the number of people asking for a free trial or sample sometimes as if its their birthright. People asking such favor are generally bloggers who review products, charitable trusts and even simply buyers that are willing to give you a try in the future and dont feel hesitant while for a free of cost favor.
I as a journalist and a writer face this cross road more often and to decide whether or not to is almost always tough. Its people where the sales lie, its at my own expense that i have to squeez out time and energy for it. A good idea is to determine when and when not to give away a free sample. Don’t decide to never let a person get a free sample out of you nor begin giving away to every single request. There is balance that can be achieved to get the most out of handing out the free samples and stuff. Try asking yourself these four questions that’ll help you decide.
Are you in a position to afford it?
The primary most important question to ask here is whether you can bear the cost of the give-away. If it doesn’t seem like don’t do it even if someone is making you an offer to be a great customer in the future. Unless of course you have some sort of agreement supporting the statements.
What is the equivalent that you get in return?
This consideration is important as you can always think of some item or service against the sample you offer to someone if money is not what you are going to get. For example bakery goods supplied free of cost to the school bake sale stall can get in return a prominently hanged banner with the name of the bakery on it.
Will it help your product or service get a better exposure?
This one is different from the banner at the school fair. The bloggers and product reviewers are referred to in this question. As far as your research indicates that the blogger target the right audiences at any level in comparison your product or service it is a good idea to hand him/her a free sample. The attempt is worth a shot to provide the blogger an opportunity to review if a request is made from his/her side.
Just don’t be too eager to send every blogger a sample. One that shows greater interest will prove to be a great choice. One with good data to show you the access to right audience can also be a good candidate.
What if it is a morally appropriate thing to do?
As far as you can say yes to the first question here on the list it is completely okay to support a good cause or help someone in need. Just don’t dive in all the way with supporting all the good causes or else you probably will run dry. Pick out a few and stick with them.